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Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Strategic management is a broader term than strategy and is a process that includes top management s analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. With the mcgrawhill ebook, students can access their digital textbook on the web or go offline via the readanywhere app for phones or tablets. This leading strategy text presents the complexities of strategic management through uptodate.
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